What is Marketing?

Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

4 Ps are out, 4 Es are in.....

From Product to Experience

From Place to Everyplace

From Price to Exchange

From Promotion to Evangelism

It's difficult to do what a huge mass of 

people are doing in India - being 

Unemployed